ZEROUNO LOGO Meaning

ZERO means 0 and UNO means 1 (in Italian). We have been inspired by the time and effort cyclists put into their day by day training to achieve the best performance. In this way, we consider ZERO as today, the starting point, and UNO as the future, those sports goals you want reach, the top step of the podium you’re dreaming about. That’s the reason why at ZEROUNO we don’t make compromises with materials and technology, every bike is made with one goal, help everyone go from ZERO to UNO. 

In mathematics and digital electronics, a binary number is a number expressed in the binary numeral system or base-2 numeral system which represents numeric values using two different symbols: typically 0 (zero) and 1 (one). When we design a bike, the factor we care most is the performance and we do it with exclusive materials, patented technologies and finishings. 

FOLLOW NO ONE!